LOGO DESIGN
PROJECT OVERVIEW
Developed a fresh and creative visual identity for "PHO’26", a specialty Vietnamese restaurant. The brand mark cleverly shapes its English name into a stylized typographic artwork that evokes the vivid image of a warm, steaming bowl of Vietnamese pho. Paired with dynamic organic curves representing fresh herbs and a vibrant green color palette, the identity celebrates authentic Southeast Asian culinary culture while offering high versatility across retail signage, print collateral, and digital media.
PROJECT OVERVIEW
Designed a visually striking logo and brand identity for "老點", a contemporary Dim Sum restaurant. The concept combines expressive calligraphy-inspired typography with bold ink-splatter elements and a traditional steamer graphic, seamlessly bridging Hong Kong’s rich dim sum heritage with a modern dining aesthetic. The identity was applied across digital assets, print collateral, and prominent illuminated store signage.
PROJECT OVERVIEW
Created a friendly and approachable visual identity for "Buddy", a children’s study furniture line under Pricerite Home Limited. Direct inspired by the 3D geometric block forms of the actual furniture pieces, the logo seamlessly transforms these structural shapes—incorporating circles, triangles, and squares into a cheerful box mascot. Paired with clean, rounded typography and a soothing light blue palette, the design communicates safety, modular creativity, and trust, establishing an inviting brand image for both parents and kids.
