X'mas(sage) Promotion

PROJECT OVERVIEW

Crafted an integrated holiday marketing campaign suite for OGAWA Health Care’s X’mas(sage) Promotion—cleverly blending "Xmas" and "Massage" into a festive theme. The project spanned across physical and digital touchpoints, including festive Key Visual (KV) creation, in-store POSM displays, promotional leaflets, custom Christmas packaging gift jackets, and social media graphics. By combining a warm holiday aesthetic with massage wellness concepts, the design enhanced festive gifting appeal, boosted retail store atmosphere, and effectively drove seasonal sales performance.