Pricerite Pet Zone

PROJECT OVERVIEW

Developed an intuitive and visually engaging in-store visual merchandising (VM) strategy for Pricerite Pet Zone. The design incorporates a dynamic array of POSM collaterals, including informative tips card stickers, vibrant foamboard displays, product USP stickers, and custom directional floor stickers. By organizing essential pet products into clear, educational, and accessible zones, the visual system simplifies the shopping experience for pet owners, effectively driving customer engagement and product discovery.