Sai Kung Geopark Tours
promotion materials

PROJECT OVERVIEW

Designed a cohesive range of promotional materials for Sai Kung Geopark Tours (2012–2013), including multi-page informational leaflets, catalogues, and full-body minibus advertisements. The visual identity highlights the dramatic geological landscape of Hong Kong's Geopark through vibrant photography, clear tour itineraries, and structured map layouts. By combining eye-catching outdoor transit media with detailed print collaterals, the campaign effectively captured public attention, promoted eco-tourism, and enhanced tour booking engagement across local transport routes.