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Campaigns & Marketing Design
Small world Big Fun
Small world Big Fun
Pricerite x Miniature Calendar
PROJECT OVERVIEW
Designed a comprehensive in-store exhibition and marketing campaign suite for the Pricerite x Miniature Calendar (Small World Big Fun) collaboration with renowned Japanese miniature artist Tatsuya Tanaka. The project encompasses a full range of retail visual touchpoints, including immersive exhibition display banners, POSM collaterals (buntings, shelf headers, front/end caps), as well as custom VR viewer packaging, user manuals, and POP graphics. By translating Tanaka's playful miniature world into interactive retail spaces, the design created a captivating sensory experience that boosted customer engagement and driven foot traffic across stores.
Promotion materials for store display
Promotion materials for store display (Bunting & Front and end Cap.)
VR viewer packaging, user manual and POP Design