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Packaging & Product Launch
Alpha excel hair styling series
PROJECT OVERVIEW
Created an integrated visual launch suite for Alpha excel hair styling gel. Deliverables included product packaging design, high-impact magazine advertisements, and print production assets. The campaign also featured a unique folding leaflet designed to display four different product flavors through interactive folding techniques, delivering an engaging offline brand experience for consumers.
Product packaging design
Magazine advertisement design
Leaflet design
Four different favors can be shown by the different folding method
Four different favors can be shown by the different folding method
Folding demo video