Ogawa Roadshow &
outdoor advertisement

PROJECT OVERVIEW

Based on the provided Key Visual, successfully extended and adapted the core design into large-scale experiential marketing touchpoints for the OGAWA Roadshow campaign. The scope focused on spatial visual application and technical adaptation, transforming the master KV across diverse physical formats—including the large shopping mall atrium displays at apm, Telford Plaza video pillars, dynamic MTR 12-sheet lightboxes, and promotional print media. By ensuring strict brand consistency and optimizing visual hierarchy for high-foot-traffic environments, the implementation successfully delivered a cohesive and premium healthcare brand experience.